Benefits of Animated Explainer Videos
In our previous post, “Four ways to increase sales with animated explainer videos”, we analyzed the characteristics that make explainer videos a great tool to increase sales, focusing on the user’s conversion. In this post, we will talk about the benefits of animated explainer videos, during the first contact with the user.
What is it that we want to generate in our first contact with the user?
No matter the type of channel we use to communicate with them, we always have to bear in mind four very important goals at the time of our first contact: Empathy, Trust, Security and Closeness.
These fundamental goals can be reached in different ways. Depending on the circumstances and implemented means of communication, there are actions and resources which will create a bigger impact, and therefore, they will produce better results on our first contact with the user.
Animated explainer videos and their advantages
Animated explainer videos are a great tool when it comes to generate empathy, trust, security and closeness. Next, we will talk further more about the benefits of implementing this resource in our content marketing strategy.
Due to its own characteristics, animated explainer videos can create a big impact on our target audience, allowing us to empathize and create closeness and trust in the user. As it’s our first contact with them, a big and positive impact has more chances of getting the user to engage and consider our product or service.
Because a picture speaks a thousand words, and due to the trust and proximity it arouses in the consumer, video marketing provides very high levels of credibility. Credibility is very important for companies, as it is what bonds brands with their customers and with the communities where they operate.
Through video, the user is able to obtain better and more dynamic information about our product or service, presented before their eyes in a simple and attractive way. Moreover, animated explainer videos give us the possibility to convey our brand identity in a highly effective visual way, because every resource, tool, transition and sound effect are based on the brand’s essence.
Likewise, videos increase the average time a user will spend on a website, being a more attractive kind of content than, for example text, achieving at least that the visit is not considered a rebound. Together with this, by increasing the user’s time on our website, it also increases the possibility of the user making contact or performing a sale.
In relation to the content itself, a very important benefit from animated videos, is the possibility of explaining complex and confusing topics in a clear and simple way, taking no more than sixty seconds. This is a great benefit, not only for the company that is sending the message in a proper and effective way, but also for the user, who will appreciate the possibility of evaluating our proposal in a fast and simple way.
As we mentioned in our last blog post, “Design Thinking applied to Animated Explainer Videos”, nowadays it’s not enough to convey the message attractively, but we must do so in a way that the user is willing and able to receive it. And if we really pretend to obtain results in our first contact with the user, we need to go above and beyond, making sure we reach the four fundamental goals that will make the user consider our proposal and start their path through the conversion funnel – Empathy, Trust, Security and Closeness.
One of the best ways to achieve this goal is through animated explainer videos. If you want to know how you could use this type of content for your marketing strategy, don’t hesitate to reach out to us.