Eignapharma Case Study:
Challenges and particularities of the process
During the pre production meetings, the client had expressed a big concern: how to use creative animation in a way that would match the expectations and standards of the pharmaceutical industry, but looking stylish, attractive and original. They wanted to break the mold and create a video that could capture the professionalism of the company, together with their personal approach, without falling into the usual “normal” style of the industry. They knew it was possible to achieve and they trusted us to help them find it.
In order to get things rolling, a Design Thinking process was carried out together with the client. This is how the first decisions were made: the video was going to be aimed at small, medium, and large companies, the voiceover would be female, and the design style would be abstract and disruptive. At the same time, the narrative had to be a reflection of the dynamic process that the company performs on a daily basis with their clients. We should not only tell the audience about it, but also show it to them.
Foundation for the artistic proposal
Tools and techniques
Starting from there, the different dynamic scenarios with which the sphere interacts were developed. The intention was to reflect the fluid and changing nature of the various contexts in which the company operates. The idea that all their clients are different should be present, and regardless of their size, scope and objectives, Eignapharma can guide them in their development process.
At the same time, we worked a lot on the relationship between the technological and the human factors. The figures and designs allude to the balance between these two, emulating environments that feel technological and organic at the same time.
To do it naturally, we opted for a combination of 2D and 3D animation. By including the third dimension, it is possible to represent a reality with more perspective and depth.
Based on the work carried out by our team, the concept and the main message were perfectly captured.
The project also leaves us with a lesson: there’s no unique formula and every project needs a unique perspective. And it’s through joint effort and transparent dialogue that it is possible to build ideas and videos that combine creativity, dynamism and precision in the message.