What is Omnichannel Marketing?
Omnichannel marketing refers to the multichannel sales approach that provides the customer with an integrated and cohesive shopping experience, no matter how or where a customer reaches out. They can be shopping online or in a physical store, and the experience should be seamless. A properly designed and implemented omnichannel marketing strategy can dramatically increase your customer experience ratings, as it focuses on delivering a consistent, personalized experience for shoppers across all channels and devices.
Multichannel marketing is an operational view. It’s based on how you will allow the customer to complete transactions in each channel. It spans over different channels, like social media, direct mail or a physical location. Every channel is separate and independent from the others, each with its own strategy and goals. An omnichannel approach, however, is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated and consistent.
The guiding principle of omnichannel marketing is that it’s shopper-based, not channel-based. The main goal is to make the shopper experience as easy as possible, and that means that we need to provide the possibility of consistent and uniform engagement, no matter where or how a shopper is interacting with you.
Omnichannel Marketing and Videomarketing
Video content for Omnichannel Marketing success
When used effectively, video content can be the cornerstone of a strong omnichannel strategy, as they can be distributed on nearly any platform. The personal, engagement-driven nature of video content makes it perfect for businesses with this kind of marketing approach. Video is growing to dominate your audience’s online activity, reaching new levels of importance and popularity. Being a highly effective form of content, video marketing can be used in a wide range of ways to increase sales and improve customer relationships.
It is estimated that the average person will spend 100 minutes every day watching online videos in 2021 and 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018).
The preference for video content is not just limited to entertainment purposes. Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018). Companies are currently using video marketing to increase their sales, build brand awareness as well as trust, to keep their current customers informed, and to reach out to potential customers. If you don’t already have a video marketing strategy in place for your website and social media, you are probably missing a tremendous opportunity to reach and engage with your audience.
One of the main benefits of animated video marketing is the possibility of adapting the content to any platform or channel, maintaining the brand identity and giving you the possibility to present a uniform look and feel, throughout different outlets. As an example, let’s consider an hypothetical electronics retail company wanting an omni-channel approach and to offer a common brand identity in their website, their social media and their stores. Using animated video content, our example company could have: commercials for their brand and stores, that could be used on tv or social media; tutorials and explainer videos showing and explaining how to use their products, being able to share these on their website and social media as well; and brand videos designed to be showcased in big displays at the stores. All this content can be developed following the brand identity and same key visuals, offering an integrated and consistent aesthetics.
Samsa’s animated explainer videos are a creative way to explain properties and functioning of devices, systems and processes; offering the possibility of effectively communicating your ideas while maintaining the identity of your brand. Right below the explainer videos, animation wise, our tutorials are a pleasant and easy way to clearly and comprehensively explain your concept or idea to all audiences, demonstrating products or processes, step by step. Last but not least, Samsa commercials are a fun and quick way to capture the attention of your viewers. Short, high impact videos, easy to share and compatible with all platforms.
Don’t hesitate to contact us with questions. We’d love to tell you how we can collaborate, to take your omnichannel strategy to the next level with our animated videos.
Samsa Videos, we build relationships
Omnichannel Marketing and Videomarketing