Below, we present our creative and technical proposal for the production of a 60-second animated brand video.
The selected reference video is of excellent quality and very high complexity. Mainly due to the simulations of materials such as fabrics, fabrics and plastics of footwear. Our studio is fully capable of offering creativity of this style in this quality.
However, given the time we have available, we do not believe it is possible to do something as is. Developing simulations takes a lot of time of experimentation, testing and rendering. For this reason, we propose two options that we consider viable for the proposed date at two budget levels.
For both options we suggest choosing a geometric product that gives us the possibility of creating the object through the assembly of pieces and parts of all kinds. This allows us to create very dynamic and impactful animations without having to use simulations.
A 2D Motion Graphics video with the integration of 3D elements. The idea would be to create a 2D video but with an important sense of spatiality and depth and integrate 3D elements such as the Boyum IT ball or the product they choose as a metaphor.
A high-quality 3D brand video. A 3D environment where a product is assembled organically, featuring advanced and dynamic transitions. Due to time constraints, we can perform limited simulations with fabrics or similar materials, but not simulations involving liquids, particles, or gases.
There is no limitation on the use of materials, so we could choose any type of product, but it would be ideal to be able to choose a geometric object that does not require highly complex simulations. If that is the case, we should select 1 or 2 very specific types of simulations.