Simple; videomarketing works, because video is the most attractive content. It is the tool that provides the best results within a content strategy.
This is based on the “law of least effort”, the less effort the user has to make, the more likely he is to access the content. It is not enough to give the user the necessary information, but we must offer the information in the way the user wants it.
Videomarketing proposes a solution for both, the person who wants to communicate makes sure that the fundamental information is transmitted, and the person who wants to be informed quickly obtains the essentials and can evaluate whether to continue looking or not. All this in a maximum of 60 seconds.
We must adapt to new communication trends. At Samsa Videos we help you develop your videomarketing campaign effectively by focusing on generating quality content that communicates a concise and attractive message.
Three types of product
Fun and attractive videos designed for web platforms and social networks.
Designed to turn a complex topic into something simple.
A simple way to teach based on examples and provide information to carry out any task or process.
Benefits of videomarketing
Animated videos give the possibility to explain complex and dense issues in a very simple and clear way in less than 60 seconds.
How to design a videomarketing strategy
What is the objective that we intend to achieve with our video.
To share the company’s identity.
Support material for the sales team.
As a call to action in a landing page.
We must think about which channel(s) we will use the video(s). This is directly related to our objective.
Web site or specialised landing pages.
Social Networks or Content Platforms.
Ready to step up your game
Ready to step up your game?
More about Videomarketing
If you want to get even more information about videomarketing, we invite you to see our case studies. Advantages and benefits of these resources applied to specific cases.