Torxx Case Study:
Challenges and particularities of the process
Foundation for the artistic proposal
Tools and techniques.
Regarding the background, we decided to use a clean infinite one with a shade of gray. This way, we were able to generate a stylish contrast between the greens of the machine, the metal parts and the background itself, focusing the attention of the viewer on the machine and its functioning.
In order to reinforce the message, we included 2d infographics complementing the voice over and providing the necessary information for the viewer to appreciate the beauty of this machine and to understand its functioning, parts and benefits.