Animated videos can help all types of marketing, from landing pages to social ads.
It seems like every day you see stories of websites moving to a video heavy strategy in lieu of text content. As web viewership shifts more to handheld devices than desktop, the market has to shift. To continue growing, you need to incorporate video.
If your marketing strategy doesn’t include animated videos, you are missing out on potential new clients. Here are 4 ways that video content can help boost your sales.
Animated video, and video in general, can help your websites SEO fitness. There are a lot of businesses that don’t fully utilize the power of video when it comes to the search engines. Did you know that the Google search results page doesn’t just list links and images? A video can show up as a result for a normal Google search, like ‘how to hang a picture’.
Youtube is part of Google, so it makes sense to upload your video to your business channel. But you want to make sure you optimize it when you upload it.
Here are a few basics to think of:
- Be thoughtful when you create your video title and description.
- Make sure your description has a transcript of your video! Google can’t listen to your video, but it can read your transcript in your description.
- Like SEO for a website, don’t stuff anything with keywords. It’s ok to use them in the tags, title and description, but don’t overdo it.
- Don’t forget a clear call to action in the description
Stand Out on Social
Do me a favor. Go to your Facebook or Twitter feed and scroll through a dozen or so posts. What stands out when you scroll through? Video does!
Text posts? They’re fine. Images? They do help with engagement. Video? They provide movement that your eyes are attracted to. People on social media are typically there to have fun, as opposed to work or research. Animated videos are creative, bright, and entertaining, so they are a perfect fit.
If you are going to use your video as a part of an ad campaign on Facebook, you will typically have more success than just using an image. But, you can always improve. According to Hubspot, a square video takes up 78% more space on a news feed than a rectangle video. (https://blog.hubspot.com/marketing/to-video-or-not-to-video) That’s a lot of real estate! You will see higher engagement rates and a lower cost per click on your square video, which can help decrease the cost per acquisition for your sales team.
Drives More Conversions
A survey from Vidyard (https://www.vidyard.com/blog/b2b-video-marketing-metrics-research-report/) shows that 71% of marketers say that their conversions from video content is somewhat better, or much better, than other forms of media. That’s because video has a positive effect on all kinds of website analytics, like time on site. The longer someone is on your site and surrounded by your brand the more likely it is they are interested in you or your product.
A 2016 study from Wyzowl (https://www.wyzowl.com/video-marketing-statistics-2016/) was loaded with fun statistics that highlight the importance of video, but there were two that stood out. 74% of users who watched an explainer video to learn more about a product or service subsequently bought it and 77% of consumers say they’ve been convinced to buy a product or service by watching a video.
Focus on Mobile Traffic
Responsive websites are all the rage so businesses can provide a more uniform experience for a visitor, but reading content on a small screen is difficult. While phones are getting larger and the screens are getting better, it still isn’t convenient.
As attention spans decrease, watching video has taken over as the preferred medium of people on phones. An eMarketer forecast says that more than 75% of digital video viewers (https://www.emarketer.com/newsroom/index.php/threequarters-video-viewing-mobile/) will watch their content on a mobile device. That’s a LOT of video being watched on mobile. Don’t you want a piece of that?
There are countless statistics that show why video should be part of your marketing strategy. We believe animated video can boost those statistics. Our fun, informative, and creative videos can attract new visitors, educate them on your product and service, and increase the likelihood that they reach out to talk to you.